Keg tracking that helps you sell more beer

Every keg you own is beer waiting to be sold. When you can see where each keg is and how full it is, you can replenish outlets before a tap runs dry, capture sales you would otherwise miss and get more fills from the fleet you already have. Past the brewery gate, most brewers lose sight of their kegs. You cannot control the distributor or the bar, but your kegs move through both, and now they can report back. Our patented device fits your existing steel kegs and reports every day, with nothing to scan and no infrastructure at any site.

Know how full every keg is, and where it is

Each keg carries a Smart Container device that turns it into one live record: where it is, how it is moving, how full it is and the condition of the beer inside. Fill level is read through the steel wall of the sealed keg by patented fill-level sensing, so you can see how much beer is left in a keg in a cellar without anyone opening, weighing or scanning it. Location comes from multi-source positioning, so you can follow kegs from the brewery to a depot or wholesaler, into the cellar and back again.

The data comes together in BeverEDGE, our platform for drinks businesses: the whole fleet at a glance, a record for every keg, and alerts before small problems become lost sales. See which kegs are full, which are being served, which are empty and ready to collect, and how long each has been there.

Replenish outlets before the tap runs dry

Fill level shows how fast beer is pouring at each outlet. When you can see kegs emptying, you can plan the next delivery before a line goes dry, instead of waiting for a phone call or a missed order. Sales and distribution teams can focus on the outlets that need stock now.

Capture the sales you are missing today

A dry tap is a sale that does not happen, and a drinker who may choose another brand. Daily fill level data shows where demand is running ahead of supply and where stock is sitting unsold, so you can put beer where it will sell. Over time it shows demand venue by venue, by product and by season, so you can brew and deliver to what is actually pouring rather than last month's report.

Turn every keg faster

A keg earns nothing while it sits. Daily location shows the dwell time at every stop: how long kegs wait full in a cellar, empty in a yard or unsorted at a depot. When you can see where kegs stall, you can bring them back sooner and fill them again. More turns mean the same fleet carries more beer to market, so you can grow sales without buying kegs to cover blind spots.

Less time chasing kegs, fewer wasted runs

With daily fill level and location you can see which outlets are holding empties, collect when kegs are actually empty and send drivers where the kegs are. Nobody has to count kegs by hand or chase customers to find out what they hold. As a side benefit, kegs that have stopped moving show up early, so they can be brought back into use.

How it works: one device per keg, reporting every day

The device is fitted to the keg and stays with it through filling, cleaning, delivery and return. It reports by itself every day, wherever the keg is, so there are no barcodes or tags to scan, no readers at the brewery gate and no equipment at outlets, depots or wholesalers. Your teams keep working exactly as before.

Fill level read through the steel wall by patented fill-level sensing
Location by multi-source positioning
Temperature and movement
Multi-year battery
Nothing to scan and no infrastructure at any site
Protected by two granted UK patents

Proven on beer kegs

Smart Container devices are deployed with two of the world's three largest brewers and a leading UK cider maker. Whether your keg fleet is regional or national, it works the same way: fit the device, send the keg out as normal and see what happens to it every day.

Frequently asked questions

How is keg fill level measured?

Our device uses patented fill-level sensing to read how much beer is left, through the steel wall of the keg. Nothing touches the beer, and nobody needs to open, weigh or scan the keg.

How does keg tracking help me sell more?

Daily fill level shows when an outlet is about to run out, so you can deliver before the tap runs dry. Daily location shows where kegs are sitting, so you can bring them back and fill them again sooner.

Do I need scanners or readers at my brewery or outlets?

No. Each device reports by itself every day, so there is nothing to scan and no infrastructure at any site, including outlets, depots and wholesalers.

Which kegs does the device fit?

Standard 30 and 50 litre steel kegs. Tell us about your fleet and we will confirm the fit for your kegs.

How long does the battery last?

The device has a multi-year battery, so it keeps reporting through years of keg trips.

Who uses keg tracking?

Brewers and cider makers that own keg fleets, keg pooling and rental companies, distributors and wholesalers: anyone who wants to know how full their kegs are, where they are and how long they sit at each stop. It works for any drink that moves in kegs, including beer, cider, wine, soft drinks and cold brew.