Know how full every keg is and where it is, every day, with nothing to scan. Replenish before the tap runs dry and get more turns from the kegs you own.
The Smart Container Company turns returnable kegs into a daily source of sales data. Our patented device fits your existing steel kegs and reports fill level, location, temperature and movement every day, with nothing to scan and no reader at any site. Each keg becomes one live record, from your gate to the pour and back. You see what is pouring, where, and when to deliver next.
Sell more: replenish on time and capture missed sales
A dry tap is a sale that does not happen. When you know how full every keg is at every outlet, you can plan the next delivery before a line runs dry, rather than finding out from a missed order. Daily fill level data shows where demand is running ahead of supply and where stock is sitting unsold, so your sales and distribution teams can put beer where it will sell. Because the data arrives every day, you can see how a promotion, a new outlet or a busy weekend changes demand within days, and plan around it. The keg becomes your demand signal.
Every turn earns: more fills from the kegs you own
A keg earns nothing while it waits. Daily location shows how long each keg sits at every stop, in a cellar, a yard or a depot, so you can see where kegs stall and bring them back sooner. Faster turns let the same fleet carry more beer to market, so you can grow sales without buying kegs to cover blind spots.
The same data saves time across the business. Drivers collect kegs when they are actually empty, collection runs come back fuller, and nobody has to count kegs by hand or chase customers to find out what they hold.
Beer at its best, to the last pour
Each device also reports temperature, so you can see the conditions your beer meets on the way to the tap and spot kegs that have been sitting too long. Rotate stock before quality slips and keep drinkers coming back.
How it works
One device is fitted to each keg and reports by itself every day, wherever the keg is. There are no barcodes or tags to scan and no readers or other equipment at any brewery, depot, wholesaler or outlet. No changes to your filling line or your kegs.
- Fill level read through the steel wall by patented fill-level sensing
- Location by multi-source positioning, from the brewery to the cellar and back
- Temperature and movement
- A multi-year battery
- Protected by two granted UK patents
Everything comes together in BeverEDGE, our platform for drinks businesses: one view of how full your kegs are, where they are and how long they have been there, with the history behind every trip.
Proven on beer kegs
Smart Container devices are deployed with two of the world's three largest brewers and a leading UK cider maker. Brewers and cider makers use daily keg data to plan replenishment, see demand venue by venue and keep their kegs moving. Keg pooling and rental companies, distributors and wholesalers can use the same view to see what is full, what is empty and where it is.
Beyond kegs
Kegs are where we started, and they are what we do today. Our ambition is to bring the same patented device and platform to every returnable container that carries a product someone needs to replenish. Next on our roadmap are gas cylinders and IBCs, where the device is calibrated to each fleet's sizes, contents and fittings. If you run a cylinder, IBC or other returnable container fleet, register your interest.
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Frequently asked questions
What does The Smart Container Company do?
We help drinks businesses sell more from the kegs they own. Our patented device reports each keg's fill level, location, temperature and movement every day, with nothing to scan and no infrastructure at any site.
Do I need to scan kegs or install readers?
No. Each device reports by itself, so there is nothing to scan at the brewery gate and nothing to install at outlets, depots or wholesalers.
Which kegs does it fit?
Standard 30 and 50 litre steel kegs.
How long does the device last?
It has a multi-year battery.
Do you track other containers?
Kegs are our focus today. Gas cylinders and IBCs are next on our roadmap, so tell us about your fleet.
See more. Sell more.
Tell us about your kegs and we will show you what daily fill level and location data can do for your replenishment and sales.
Book a demo
The Smart Container Company received financial support from the European Regional Development Fund and the Welsh Government, under the Smart Cymru programme, to help industrialise our working prototype and demonstrate the functionality of our technology in a real-world environment.
