The Smart Container Company has created Kegtracker - an IoT Device that connects beer kegs to the internet, instantly turning them into smart containers. Together with an AI and analytics platform, we enable transparency and zero waste for brewers, distributors, and retailers. We raised over £500k on Crowdcube last year, and are back again starting mid-May to raise a Seed B round, to scale and grow. Register your interest in the campaign to stay in the know.
Raised a Seed A round in 2020. Now Launching a Seed B round on Crowdcube.
Rejected acquisition in 2019. Patent pending in over 150 countries
Currently working with Brewdog. Featured on BBC and Lion Cage.
Tech applies to beer, cider, coffee, wine, oxygen, natural gas and more
Chief Operating Officer
Ex venture capitalist turned entrepreneur. Experience in operations, investor relations, legal, and business development. Formerly Thrive Capital in NYC
Chief Executive Officer
Ex strategy and technology consultant with Ernst & Young and Capgemini. Years of experience delivering large-scale projects on time and within budget
Chief Product Officer
Ex partner at IBM. Extensive experience in emerging technology and industry 4.0
Chairman of the Board
Former Global Head of Finance for SABMiller Procurement. Serves as an advisor with McKinsey & Company.
Recently retired CEO of Asahi International, one of the largest beer conglomerates in the world
Experienced VC advising FMCG/tech startups
Frequently asked questions
What is crowdfunding?
What is the benefit of investing in The Smart Container Company?
How do I invest in The Smart Container Company?
What are the main risks in investing?
When will the campaign go live?
The public crowdfunding campaign will begin in June 2021, accessible on Crowdcube.
When will the round close?
The campaign will last for 30 days if not closed earlier due to overfunding. If the Smart Container Company decides to close the campaign early due to achieving or passing our target, you will be given a 24-hour notification before the round closes. As limited equity is being given, we encourage commitments as soon as possible.