The Smart Container Company has created Kegtracker - an IoT Device that connects beer kegs to the internet, instantly turning them into smart containers. Together with an AI and analytics platform, we enable transparency and zero waste for brewers, distributors, and retailers. We raised over £500k on Crowdcube last year, and are back again to raise a Seed B round, to scale and grow. Register your interest in the campaign to stay in the know.




Raised a Seed A round in 2020. Now Launching a Seed B  round on Crowdcube.


Rejected acquisition in 2019. Patent pending in over 150 countries


Currently working with Brewdog. Featured on BBC and Lion Cage.


Tech applies to beer, cider, coffee, wine, oxygen, natural gas and more

Own a part of our business
Follow us on Crowdcube to learn more

*Investments of this nature carry risks to your capital. Please Invest Aware.

Capital at risk*


Management Team


Tamara Goldstein

Chief Operating Officer


Ex venture capitalist turned entrepreneur. Experience in operations, investor relations, legal, and business development. Formerly Thrive Capital in NYC


Eduardo Garcia

 Chief Executive Officer


Ex strategy and technology consultant with Ernst & Young and Capgemini. Years of experience delivering large-scale projects on time and within budget


Mayank Chandla

Chief Product Officer

Ex partner at IBM. Extensive experience in emerging technology and industry 4.0




Gary Bull

Chairman of the Board

Former Global Head of Finance for SABMiller Procurement. Serves as an advisor with McKinsey & Company.


Hector Gorosabel


Recently retired CEO of Asahi International, one of the largest beer conglomerates in the world


Vishal Patel


Experienced VC advising FMCG/tech startups


Frequently asked questions

What is crowdfunding?

Crowdfunding is a fundraising model that allows many more funders to invest in us through an online crowdfunding platform to raise finance. In equity-based crowdfunding, as an investor, you look to make a return on your investment if the company exits a higher value than when you invested - making a profit from it. As you invest at your own risk, note that investments depend on the business raising the full amount sought to go ahead. Investors also have a 7-day ‘cooling-off period in case you change your mind. For more information please visit our crowdfunding partner Crowdcube.

What is the benefit of investing in The Smart Container Company?

By becoming a shareholder, you are investing in the future of the beverage industry. In the large but traditional beer industry, there is much room for improvement around the way beer is produced, packaged and distributed. As beer and technology lovers, The Smart Container Company looks to: 1. Enable transparency and zero waste in the beer industry by instantly transforming kegs and casks into smart containers with a one-size-fits-all IoT device, Kegtracker. This device measures the real-time volume, location, temperature and motion of the container. 2. Using A.I. and IoT, we combine data in our BeverEDGE platform to deliver insights and analytics for brewers, distributors, and retailers alike. 3. We are having exciting client traction with piloting partners such as Brewdog, and Letters of Intent from major UK breweries such as Adnams; from cider makers, coffee roasters, and the Wales NHS for IoT applications beyond beer. You now have the opportunity to participate in this exciting growth and support the development of these efforts. Fill in your information to stay on the loop for our upcoming crowdfunding campaign.

How do I invest in The Smart Container Company?

The Smart Container Company has partnered with an expert crowdfunding platform, Crowdcube. To become a shareholder, you must open an account with Crowdcube which will then administer and hold your investment. Please note that you must be over 18 years old and legally entitled to invest. You will also need to be a resident of the UK, Ireland or a country where you may legally receive financial promotions of the nature provided. Unfortunately, residents of Japan, Canada and the US are not allowed to invest unless they are SEC accredited.

What are the main risks in investing?

Given the context of crowdfunding and growth-focused business, there are two main risks when investing. The value of your shares is reflective of the company’s success. This implies that if the company decreases in value, the value of your shares will also fall and you may risk the loss of your investment in the case of the company closing. As The Smart Container Company remains private, your shares are illiquid, meaning it may be difficult to sell or value them. Given this, you should be prepared to hold on to your shares for the long term. You may find more information on equity investments in the relevant section on Crowdcube, the platform supporting our campaign.

When will the campaign go live?

The public crowdfunding campaign will begin in June 2021, accessible on Crowdcube.

When will the round close?

The campaign will last for 30 days if not closed earlier due to overfunding. If the Smart Container Company decides to close the campaign early due to achieving or passing our target, you will be given a 24-hour notification before the round closes. As limited equity is being given, we encourage commitments as soon as possible.

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and should be done only as part of a diversified portfolio. This web page has been approved as a financial promotion by Crowdcube Capital Ltd who is authorised and regulated by the Financial Conduct Authority (No 650205)